Location remains one of the defining advantages of Icon Industrial.
The precinct sits within the commercial and industrial hub of the Latrobe Valley, positioned along the Princes Freeway (M1) and with direct access to key arterial roads and freight routes. These connections provide efficient movement across the Valley and throughout the wider Gippsland area.
Major regional centres, including Traralgon, Sale and Warragul, are all within close reach, while Melbourne remains easily accessible via the M1 corridor.
11 MINS / 10KM
To Traralgon CBD
64 MINS / 93KM
To Pakenham CBD
82 MINS / 122KM
To Dandeong CBD
110 MINS / 153KM
To Melbourne CBD
126 MINS / 176KM
To Melbourne Airport
MAJOR REGIONAL INVESTMENTS
A region on the rise. The Latrobe Valley is undergoing one of the most significant economic transformations in regional Victoria’s history. Multi-billion-dollar government and private investment is reshaping the Valley, and the pipeline continues to grow. Renewable energy projects, advanced manufacturing, infrastructure upgrades and a strengthening regional workforce are attracting investment at a scale not seen in decades.
100 TOTAL HECTARES
127 LOTS MASTERPLAN
FROM 1,012m2 to 15,860m2
Across 100 hectares, Icon Industrial introduces a new scale of industrial land to Gippsland, equally appealing to owner occupiers and investors alike.
Delivering 127 lots, the masterplanned precinct offers opportunities ranging from smaller land parcels suited to small and medium businesses, through to significant landholdings capable of supporting major manufacturing operations for multinational brands. Wide internal roads allow for efficient heavy-vehicle circulation throughout the precinct, while expansive hardstand areas allow ample storage for trucks, containers, equipment and large operational assets.
Icon Industrial provides the platform businesses need to operate at the top of their game from day one, designed to power growth, innovation and long-term performance.
Homeington Land Developments is an Australian property developer specialising in the transformation of englobo land into residential communities, industrial estates and business parks. Established in 2017, the company focuses on delivering well-planned developments with an emphasis on quality, long-term value and practical outcomes for landowners, businesses, investors and stakeholders.
Visit Website
Whiteman Property & Associates (WPA) is a property development and project management consultancy with extensive experience across residential, commercial and industrial projects throughout Victoria. The firm provides advisory, development management and delivery services, working closely with clients, consultants and statutory authorities to guide projects from planning through to completion.
Visit Website
The Winslow Group is a national civil construction company with diversified capabilities across infrastructure, land development and major subdivision works. Operating since 1985, the group delivers projects across road construction, rail, bridges, utilities, residential and industrial subdivisions and land remediation, providing the construction expertise behind large-scale developments across Australia.
Visit Website
Secure your position at Icon Industrial
Josh Burne
M: 0430 338 202
E: josh.burne@au.knightfrank.com
Adam Athorne
M: 0421 923 910
E: adam.athorne@au.knightfrank.com
Chris Bolsin
M: 0402 666 596
E: chris.bolsin@au.knightfrank.com
Nathan Edgar
M: 0411 391 453
E: nathan.edgar@au.knightfrank.com
George Demetrios
M: 0413 776 303
E: george@stockdaleleggo.com.au
Jim Demetrios
M: 0419 335 271E: jim.demetrios@stockdaleleggo.com.au
Princes Drive, Morwell
All renders are artists impressions
Designed by Studio Caviar
Icon Industrial 2026 | Terms & Conditions